An audience that lives life to the full
Rock the Cycle has run fitness studios in Moscow and Saint Petersburg since 2016: dark rooms, smart machines, live stats on the big screen and people who come for emotions and results. We run challenges, competitions and themed parties — and welcome brands that want to be close to people like these.
Our riders
Not random gym-goers, but people with habits and taste. They pick a studio for its atmosphere and coaches — and pick brands the same way.
Active urbanites
They train two or three times a week, stay in shape and choose brands consciously — they care what they eat, wear and listen to.
A community, not a crowd
Riders know the coaches and each other: races, the Network Cup, Rock the Party nights. They share impressions — and your product too.
Three studios open in two cities
Moscow: Tverskaya and Luzhniki. Saint Petersburg: New Holland. TsDM opens in November. City centre, evening prime time, full classes.
A direct digital channel
Placements in the app, mailings and the studios’ Telegram channels.
Ways to work together
Built around your goal: from a single placement to a full-scale project.
Challenges and competitions
A branded challenge of the month in the app and on the big screen: a goal, a leaderboard, partner prizes. Results and winners go out on our channels and social media.
Integrations and activations
Sampling at the front desk and in the locker rooms, prize draws or gifts for achievements, your brand built into a themed class.
Advertising in studios and online
Screens in workout and lounge areas, space branding, placements in the app, mailings and Telegram channels.
Joint events
Private classes for your guests or bloggers, joint events, pop-ups at your venues.
Offers for riders
Your discount or gift for our clients — mutual traffic and a reason to mention you in class.
Programmes for companies
Team workouts and corporate memberships — terms on a separate page.
MoreWhere your brand is seen
Online
- Banner on the site’s home page and in the app
- Push notifications
- Email to our client base
- Social media posts and stories
In the studios
- Coaches mention the partner before every class
- Digital pillar and scrolling ticker — at TsDM from November
- Branding on the front desk, machines, mirrors and lockers
- Products in the locker rooms, sampling at the front desk
- Posters in the studios
Example: a month-long challenge with a pharmacy skincare brand
Post-campaign report
After the project you get a report: photos and screenshots for every channel, participants, turnout, reach and opens. We’ll help you measure the metrics you need.
How we work
A few words about your brand, goal and timing — via the form below or the site chat.
We pick formats for your goal, estimate reach and budget, and agree on the plan.
We run the activation and collect photos and numbers: participants, reach, response.
We’ll build a project around your goal
Tell us about your brand, goal and timing — we’ll pick the mechanics and channels and estimate reach and budget.
Your city’s brand managerChoose who gets your letter: the letter goes to their email.
Classes and events for employees — For companies